maybe they'll start offering free samples:
"excuse me, miss? would you like to try some lipitor? it goes really great with that 10 pound package of cheeze whiz you purchased!"
when you read their information, it gets even better:
If you're a Costco Executive Member, you'll receive the services of Health Advocate, an independent, third-party service designed to help you understand and make the most of your health insurance benefits.
brilliant: they charge you for insurance, then they charge extra if you want to understand your insurance!
god bless america.

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